To paraphrase the old Tootsie Pop commercial - how many licks does it take to get to a finished concept? No... not three! The correct answer is as many as it takes to get the image right. That's what Outlines Inc. is all about, Charlie Brown... getting the image right. The subtleties and nuances of a visual concept are what convey just the right message about the product to the audience.
As always, it was exciting to see the final result out in the wild here in New York City!
P.S. Just for the fun of it... here's one more concept sketch that we did here at Outlines Inc. that I thought I'd share: